Ah, I just finished five interviews in Helsinki in four days which doesn't sound like a lot, but it is. Many of you have asked what the heck I am doing in Finland...here is an example of how I spend my time these days with the qualitative research process...
1.) I send an email, introducing myself and my research project, to the individual I want to interview. I have found that name-dropping in this small country opens doors, so
now every email I send has a line, "so and so has recommended I meet
with you...blah, blah."
2.) Hopefully, the interviewee responds with a time and date that works for them (sometimes as long as one month away).
3.) Then, I try to find the location of their office and accompanying public transportation (metro, tram, or bus) on-line via the Helsinki journey planner. This on-line planner ROCKS, as it includes travel times, kilometers traveled, and even Co2 emissions (see screen shot of results).

4.) The day of the interview I prepare the consent form, my notepad and background notes on the individual, and my business card. I also check the battery in the audio-recorder (dead batteries make for an angry researcher). Okay, ready to interview!
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| My best friend: the voice-recorder. |
5.) I have found arriving 30 minutes early is the best practice, as it allows me enough time to actually find the interviewees office after taking the metro, bus, or tram. Once I have located the office I find a quiet place to sit and gather my thoughts (a little research meditation...OM!)
6.) The interview, itself, takes anywhere from 30 to 60 minutes, depending on how responsive the interviewee is to the questions. There is an art to qualitative interviews...you really must LISTEN (hard!) in order to follow-up with the right questions. I would not recommend interviewing after a night out on the town, this takes serious focus, especially when you are not following a formal list of questions (my interviews are semi-structured).
But, I have to say I LOVE this part of the research process. I have always been the curious individual with 20 questions in my pocket and the PhD student that loathes the amount of time I must spend with literature and my computer, rather than with people, so this aspect truly embodies my character. Plus, the interviews have been insightful. Even though I am super excited about the interviews, I am tired. This process can be very draining and my head is spinning with the BIG question...
what do I do with all of this information?